3 Principles for Becoming a Trusted Coach

The key to catalyzing transformation.

Steve Jobs may have arguably been the least-coachable founder. Yet he had a coach - Bill Campbell, who started coaching him in 1997 (when he returned to Apple) and remained a trusted confidant at his deathbed.

Bill Campbell, a former college football player and coach, also coached Larry Page, Eric Schmidt, Jeff Bezos, Sundar Pichal, and Sheryl Sandberg…