3 Mental Models for Continuous Innovation

Lean Canvas + Customer Factory + Customer Forces

Before investing in any company, Warren Buffet and Charlie Munger use a latticework of mental models to evaluate the company. If it passes their tests, they move all in. Otherwise, they do nothing and wait.

Evaluating early-stage ideas is no different.

I have settled on 3 key product-agnostic mental models that I use to

• baseline progress,

• prioritize risks, and

• formulate a “right action, right time” next step.

I’ll outline my key go-to mental models in this issue: Lean Canvas, Customer Factory, and Customer Forces.